Principles Of Business Marketing And Finance

Principles Of Business Marketing And Finance

Building on the Principles of Business, Marketing, and Finance 1a course, you will expand your knowledge of the basics to explore advanced topics, such as marketing strategy, banking, and investments. Finally, examine employability skills and careers in business, finance, and marketing as well as various entrepreneurship opportunities.


  • Illustrate the function of marketing
  • Discuss the importance of marketing in the global economy
  • Demonstrate the relationships between marketing and other elements of business
  • Explain the meaning and significance of the marketing concept

Market Segmentation

  • Recognize elements of marketing
  • Identify and analyze target markets
  • Differentiate between targeted and mass marketing
  • Compare methods of defining target markets

The Marketing Mix

  • Create an effective marketing mix
  • Identify effective marketing strategies
  • Discuss the 4Ps of marketing and their components
  • Differentiate between marketing goods and services

Principles of Money

  • Identify types of currency
  • Evaluate forms of financial exchange
  • Discuss the importance of credit
  • Identify appropriate circumstances for using credit
  • Recognize the legal obligations associated with financial exchange

Basic Financial Management

  • Explain income
  • Interpret a pay stub
  • Prepare a basic tax return
  • Compare different banking services
  • Develop a personal budget

Business Finance

  • Explain the role of finance in business
  • Articulate the concept of accounting
  • Analyze balance sheets and income statements
  • Differentiate among types of investments
  • Determine how to find the right financial advisor

Basics of Finance

  • Recognize and demonstrate professional behavior
  • Articulate and follow company policies
  • Collaborate effectively to accomplish a task
  • Demonstrate time management skills

Business Careers

  • Explore the skills and experiences that benefit entrepreneurship
  • Evaluate different jobs is business, finance, and marketing
  • Assess personal job skills
  • Develop a career plan
  • Set SMART goals

Enroll with VLACS for the full comprehensive course on “Principles Of Business Marketing And Finance”.

Principles of Business Finance — Business finance is a function used to manage a company’s physical and financial resources. 

Four principles of business finance

Investment Decisions: Small-business organizations often use business finance formulas to make investment decisions. Stocks, bonds, and similar instruments are common business investments.

Financing Analysis: Business finance formulas such as weighted average cost of capital or capital structure analysis can be used to determine how much debt or equity to use when obtaining external financing. Financing principles usually measure debt options based on interest rates, loan terms, and loan repayment methods.

Balance Sheet Evaluation: Business finance principles can be applied to a company’s balance sheet using financial ratios. Ratios usually calculate how much cash a company has to pay off short-term debts, the long-term financial stability of the business, the number of fixed costs in operations, and other financial information.

Cash Management: Businesses can use cash management formulas to assess how much cash the company is generating from its operations. This formula allows companies to compare future inflows against current outflows to see if business operations will continue to provide sufficient cash returns.

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